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Admissions Open — Basic Digital Marketing Course
Basic Digital Marketing Course At the Premier Digital Marketing Institute in Mohali
Gain Practical Skills & Build a Comprehensive Strategy in Just 4 Weeks
Welcome to our esteemed Digital Marketing Institute in Mohali. Designed and taught by industry experts, this comprehensive program equips you with core skills, software, tools, and techniques used in today’s digital landscape.
Quick Course Enquiry
Connect with our Digital Marketing Institute in Mohali admissions team.
About Course
Master the Fundamentals at our Digital Marketing Institute in Mohali
The Digital Marketing Course is designed for students who want to gain the practical skills necessary to develop a comprehensive digital marketing strategy in a professional setting, leveraging the software, tools, tactics, and techniques used in today’s industry.
As a leading Digital Marketing Institute in Mohali, our program is designed and taught by some of the sharpest brains in the industry. The course is taught over 4 weeks, and gives our students a solid understanding of the core skills needed to succeed in Digital Marketing.
Core Highlights
What You'll Learn
Core domains and practical disciplines covered at our Digital Marketing Institute in Mohali.
Search Engine Optimization
Optimize content for search engines, attract traffic.
Content Marketing
Content Marketing Strategies for Audience Engagement and Growth.
Search Engine Marketing
Online marketing using paid search ads (SEM).
Social Media Marketing
Build brands, drive sales on social media.
Website Analytics
Track website data to understand user behavior.
Email Marketing
Build relationships, convert leads through email.
Hands-on Projects
Transform Theory into Practice with Hands-On Projects.
Comprehensive Curriculum
Course Structure
Detailed module breakdown taught at our trusted Digital Marketing Institute in Mohali.
Search Engine Optimization (SEO)
- How Do Search Engines Rank Pages?
- Search Engine Results Page (SERP)
- How to Conduct SEO Keyword Research
- Technical Optimisation
- Page Experience Ranking Signal
- Google Search Console
- On-Page and Off-Page Optimisation
- Free SEO Tools
- AI Tools for SEO
- ChatGPT for SEO
Search Engine Marketing
- PPC Keyword Research
- Budgets and Bidding in Google Ads
- Creating a PPC Campaign
- Display and Video Advertising
- GDN, AI, and Performance Max
- Display and Video Ad Formats
- Targeting for Demand Generation
- Remarketing for Display and Video Campaigns
- Paid Search Metrics and Reports
- Search, Display, and Video Campaign Optimisation
Content Marketing
- Introduction to Content Marketing
- Content Strategy Development
- Content Creation
- Content Distribution
- Content Performance Measurement
- Content Marketing Campaigns
- Content Marketing Trends and Future Outlook
Social Media Marketing (SMM)
- Influencing the Consumer Journey Using Social
- How Do Social Media Algorithms Work?
- Key Social Media Platforms: Facebook and Instagram
- Key Social Media Platforms: Twitter (X) and LinkedIn
- Key Social Video Platform: YouTube
- Setting Up a Social Media Experience for a Business
- Sustaining a Social Community
- Engaging an Audience Using Social Media
- Five Key Steps for Creating a Social Campaign
Expert Leadership
Trainer Profile & Student Portfolio
Learn directly from industry veterans and build a professional portfolio that stands out to top employers.
Ajay Aggarwal
As the driving force behind ISDMMT, Ajay Aggarwal brings decades of strategic digital marketing, SEO, and business technology experience. Having trained thousands of students and consulted for numerous brands across India, he ensures that every learner at our Digital Marketing Institute in Mohali receives rigorous, practical, and up-to-date mentorship.
- 19,000+ Students Mentored & Trained
- Expert in SEO, PPC, Analytics & AI Search
- Corporate Trainer & Strategic Consultant
What You Build in Your Portfolio
Theory alone does not win interviews or clients. During your training at our Digital Marketing Institute in Mohali, you will build and publish a robust professional portfolio showcasing real deliverables.
- Live WordPress & eCommerce Websites
- Active Google Ads & Meta Ad Campaigns
- Technical SEO Audits & Keyword Strategy Reports
- Complete Social Media Content & Calendar Playbook
Frequently Asked Questions
Answers to Your Common Questions
If you don't find your answer here, call or WhatsApp us directly — we're happy to help.
No prior marketing experience is required. Our courses at our Mohali campus start from absolute basics and systematically build up to practical digital competence.
Certification programs provide comprehensive theoretical and practical training across modules, while internships focus intensely on execution of live campaigns and agency workflows.
Yes, we provide dedicated placement assistance, resume building, mock interviews, and interview opportunities with leading companies.
Starting packages vary based on prior qualifications and skill levels, but digital marketing professionals in the region secure competitive starting packages.
We offer flexible modes combining interactive online sessions with fully-equipped on-site lab training at our Mohali campus.
Students receive the official ISDMMT Course Completion Certificate along with preparation guidance for Google Ads and Analytics certifications.
Yes, flexible fee payment structures and instalment options are available upon enquiry with our admissions counselors.
New weekday and weekend batches start regularly every month. Contact our helpline at +91-9417595959 for the exact calendar.
Yes, we offer flexible weekend batches and evening schedules specifically designed for working professionals.
Definitely! Our curriculum includes dedicated modules on client acquisition, pricing, and agency setup for aspiring freelancers and entrepreneurs.
We are located at Plot No. C-133, 2nd Floor, Sector-72, Industrial Area, Phase-8, Mohali-160055, Punjab. You can drop in anytime during working hours.
Yes, our curriculum is updated continuously to integrate the latest trends in digital marketing, algorithm changes, and search technologies.
Enquiry Form
Enquire For Admission
Fill out the form below to get started with our Basic Digital Marketing Course.