Google Ads & PMax
Master Search, Display, Video, and Performance Max AI campaigns.
Admissions Open — Pay Per Click Advertising Course
Pay Per Click Advertising Course At the Premier Digital Marketing Institute in Mohali
Master Google Ads, Meta Ads, GA4 Analytics & AI Performance Marketing
Welcome to our esteemed Digital Marketing Institute in Mohali. Pay Per Click Advertising Course (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Master paid search, display, video, social ads, and AI-driven bidding at this leading Digital Marketing Institute in Mohali.
Quick Course Enquiry
Connect with our Digital Marketing Institute in Mohali admissions team.
About Course
Excellence at our Digital Marketing Institute in Mohali
Pay Per Click Advertising Course (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Pay-per-click course is commonly associated with first-tier search engines (such as Google Ads and Microsoft Bing Ads). Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Our PPC Training course at the premier Digital Marketing Institute in Mohali is designed to train you on the use of PPC advertising to achieve your paid marketing objectives. With PPC ads, you can reach relevant audience and increase the return on marketing dollars spent. Google Ads is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.
Furthermore, paid advertising has evolved from manual bidding to smart bidding, automated placements, and AI-driven audience targeting on Google and Meta platforms. Our training at the leading Digital Marketing Institute in Mohali teaches marketers how to combine AI tools with performance marketing strategies for scalable, data-driven results, helping reduce ad waste and maximize ROI.
Core Highlights
What You'll Learn
Advanced PPC and AI performance marketing disciplines covered at our Digital Marketing Institute in Mohali.
Meta Ads (FB & IG)
Leverage Advantage+ targeting, dynamic creatives, and sales funnels.
GA4 & GTM Analytics
Set up event tracking, CAPI, and multi-touch attribution models.
AI Performance Marketing
Combine smart bidding, ChatGPT, Claude, and automation tools.
Unit Economics & KPIs
Calculate CPA, ROAS, CAC, LTV, and campaign profitability.
AI Copywriting & Design
Use Canva AI, Midjourney, and ChatGPT for fast ad iterations.
Campaign Scaling
Master vertical/horizontal scaling, audience expansion, and Zapier workflows.
Live Capstone Projects
Practice on real ad accounts with expert mentorship at our Digital Marketing Institute in Mohali.
Training Overview
Course Objectives & Who Should Enroll
Designed for aspirants looking to master paid advertising at our Digital Marketing Institute in Mohali.
What are the course objectives?
- Master Google Ads & Meta Ads campaign execution
- Leverage Smart Bidding & AI-driven audience targeting
- Implement GA4, GTM, and CAPI for precise tracking
- Optimize unit economics (CPA, ROAS, CAC, LTV)
- Scale campaigns profitably using AI automations
Who should enroll for this training?
The training at our Digital Marketing Institute in Mohali can be attended by anyone who is keen on becoming competent in PPC advertising. The course will be greatly beneficial to:
- Digital Marketers & Freshers seeking high-paying jobs
- Marketing Consultants & PPC Specialists
- Business Owners & Entrepreneurs scaling revenue
- Freelancers & Agency owners managing multiple clients
Comprehensive Curriculum
Detailed PPC Course Outline
5 robust modules covering paid media, AI tools, and advanced scaling at our Digital Marketing Institute in Mohali.
Module 1: Foundations of Paid Advertising & Unit Economics
- Core Concepts: Paid media ecosystem, auction mechanics, and ad relevance.
- Business Math & KPIs: CPA, ROAS, CAC, and LTV calculation.
- Funnel Strategy: Top-of-funnel, middle-of-funnel, and bottom-of-funnel campaigns.
- AI Tool Integration: Using ChatGPT, Claude, and generators to map buyer personas.
Module 2: Google Ads (Search, Display, Video & PMax)
- Account Architecture: Billing, hierarchy (Campaign → Ad Group → Keyword/Asset).
- Search Network: Keyword research, match types, Quality Score, and RSAs.
- Visual & Video Networks: Display targeting and YouTube Ad formats.
- Performance Max (PMax): Managing AI-driven cross-channel campaigns.
- Smart Bidding & AI: Target CPA, Target ROAS, Maximize Conversions.
Module 3: Meta Ads (Facebook & Instagram)
- Meta Ads Manager & Structure: Objectives, ad sets, and creative placement.
- Audience Targeting with AI: Advantage+, Custom, and Lookalike audiences.
- Creative Strategy & Advantage+: Dynamic creative and hook-body-CTA frameworks.
- AI Creative & Copy Tools: Midjourney, Canva AI, DALL-E, CapCut AI.
Module 4: Tracking, Attribution & Analytics
- Google Analytics 4 (GA4): Event tracking and user journey analysis.
- Google Tag Manager (GTM): Tags, triggers, variables, cross-domain tracking.
- Meta Tracking: Meta Pixel and Conversions API (CAPI) implementation.
- Attribution & Testing: UTM parameters and multi-touch attribution models.
Module 5: Campaign Optimization, Scaling & AI Automation
- Performance Auditing: Reading dashboards, spotting fatigue, and diagnosing high CPCs.
- Scaling Rules: Vertical vs. horizontal scaling and budget reallocation.
- AI Workflow Automation: Using Zapier and Make.com for CRM/WhatsApp automations.
- Live Capstone Project: Managing a real-budget campaign with measurable KPIs.
Expert Leadership
Trainer Profile & Student Portfolio
Learn directly from industry veterans at our acclaimed Digital Marketing Institute in Mohali.
Ajay Aggarwal
As the driving force behind ISDMMT, Ajayy Aggarwal brings decades of strategic digital marketing, paid advertising, and business technology experience. Having trained thousands of students and consulted for numerous brands across India, he ensures that every learner at our Digital Marketing Institute in Mohali receives rigorous, practical, and up-to-date mentorship.
- 19,000+ Students Mentored & Trained
- Expert in Google Ads, Meta Ads & AI Performance
- Corporate Trainer & Strategic Consultant
What You Build in Your Portfolio
Theory alone does not win client accounts or high-paying jobs. During your training at our Digital Marketing Institute in Mohali, you will build and publish a robust professional portfolio showcasing real deliverables.
- Live Google Search & PMax Ad Campaigns
- Meta Ads Manager Setup with CAPI & Pixel Integration
- GA4 Event Tracking & GTM Configuration
- AI-Driven Ad Copy, Creative Playbooks & ROI Dashboards
Frequently Asked Questions
Answers to Your Common Questions
If you don't find your answer here, call or WhatsApp us directly — we're happy to help.
No prior coding experience is required. Our PPC courses at our Digital Marketing Institute in Mohali start from foundational auction mechanics and systematically build up to advanced AI bidding and tracking.
We cover Google Ads (Search, Display, Video, PMax), Meta Ads (Facebook & Instagram), Microsoft Bing Ads, and analytics tracking infrastructure via GA4 and GTM.
It is ideal for digital marketers, marketing consultants, business owners, entrepreneurs, and PPC specialists looking to scale ad performance using AI.
Yes, students participate in live campaign simulations, real ad account practice, and capstone projects with measurable KPIs under expert supervision.
Yes, we provide dedicated placement assistance, resume optimization, mock interviews, and direct interview opportunities with leading companies.
Students receive the official ISDMMT Course Completion Certificate along with preparation guidance for Google Ads and Meta certifications.
Yes, flexible fee payment structures and instalment options are available upon enquiry with our admissions counselors.
New weekday and weekend batches start regularly every month. Contact our helpline at +91-9417595959 for the exact calendar.
Yes, we offer flexible weekend batches and evening schedules specifically designed for working professionals and freelancers.
Definitely! Our training equips you to start your own agency and work on projects outsourced by clients from multiple countries.
We are located at Plot No. C-133, 2nd Floor, Sector-72, Industrial Area, Phase-8, Mohali-160055, Punjab.
Simply fill out the enquiry form on this page or call our admissions team directly at +91-9417595959.
Enquiry Form
Enquire For Admission
Fill out the form below to get started with the Pay Per Click Advertising Course.