Social Media Marketing


Advance Program in Social Media Marketing

Social networking sites (SNS) let people create online connections with others. Communities usually begin as small groups of individuals who invite others to become part of their own personal networks, and who then invite more people, so that the total number of members and links in the network grows.  In addition to basic personal information held in a profile, members are encouraged to add additional descriptive information about themselves to build their identity and interact in different ways – through email, messaging, discussion groups and so on.

The growth of social networking sites has been explosive; millions of users who have accounts on social network sites.  Some of the most well known ones include Facebook, LInkedIn, MySpace and Twitter. There are now a huge number of ready-made public as well as private social networking sites which you can join, as well as tools/systems to build your own social networks. Which tool is best depends on a number of factors not least the functionality and its cost. The functionality of social networking tools and platforms varies quite considerably – from simply enabling members to connect with one another, to providing full collaboration functionality for its members.


Self paced 4 weeks
Any Graduate OR Higher Degree
– 1 Assignment – 1 interactive online exam
Syllabus for the Program

1 = An Introduction to Social Media – Small Business and Social Media

2= The Basics of Social Networking

3 = Your Web Site and The Social Web

4 = The Growth of Social Networks

5 = Social Media and Marketing

6 = Essential Social Networks

7 = Prepare for Social Marketing

8 = Social Media in Marketing

9 = Building a Social Media Campaign

10 = Facebook Advertising: How and Why You Should Be Using It

11 = Developing a Facebook Marketing Strategy

12 = Twitter and Microblogging

13 = Social Networking, Social News and Bookmarking

14 = Strategy, Tactics, Practice and Measurement

15 = Tools for Social Networking

What You Will Learn:

  • Introduction to Social Media
  • Listening and Monitoring
  • Content Creation for Social Media
  • How to promote your Business
  • Adopting Social Media
  • Connecting with organization
  • Effective use of social media by businesses

Who should take this program:

  • Persons who have taken our Search Engine Optimization beginners course and want to expand their knowledge to a more advanced level.
  • Marketing Executives entrusted with the responsibility of developing business for their company’s or client’s products.
  • Webmasters with some knowledge of search engine marketing, wanting to increase traffic to their web sites via search engines.
  • Small business owners with knowledge of online advertisement, wanting to learn how to promote their web site(s) on the search engines.
  • Web site designers wanting to offer advanced search engine marketing services to their clients.
  • Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
  • Persons wanting to learn how to promote web sites for search engines in preparation for starting their own search engine marketing business or applying for a job as an Online marketer or SEM.