Search Engine Optimization


Advance Program in Search Engine Optimization

If you like your site should appear higher in the search results pages for your target keywords, and want to optimize your own website rather than pay a professional SEO company. Not sure where to begin or what’s involved? Want to learn Search Engine Optimization from the start? Then our Online SEO Training program is for you.

Ensure your web site is search engine compatible and designed to attract the targeted visitors. Our advance online Search Engine Optimization training program will give you the knowledge necessary to optimize your web site to obtain better search engine ranking on the world’s most popular search engines and directories for target keywords and phrases. It will also show you how to monitor and maintain successful search engine rankings once you’ve achieved them.  This online Search Engine Optimization training program will provide you with an understanding of how to choose your keywords, write your content and design your web pages so your site attracts more targeted visitors who are ready to buy from you or sign up for your services from the moment they arrive.

Our Search Engine Optimization program will give you the information necessary to increase your site’s compatibility with search engines and learn how to optimize a web site that uses more complex design technologies such as dynamic content, Flash and tables. Unless you are already familiar with search engine optimization methods.

Self paced 4 weeks
Any Graduate OR Higher Degree

Syllabus for the Program

An Introduction

  • Introduction to SEO
  • Search Engine Basics
  • SEO Requirements Gathering
  • Keyword Research

1. Search Engine Optimization 101

a. Course Introduction
b. Introduction to SEO
c. Search Engine Basics
d. SEO Requirements Gathering
e. Keyword Research
f. Title and META Tag Creation
g. SEO Copywriting
h. SEO Integration
i. Search Engine and Directory Submission
j. Search Engine Spam
k. SEO Reporting and Conversions

2. Search Engine Optimization 201

a. Course Introduction
b. Overview of SEO
c. Site Architecture
d. Text Content
e. Dynamic Content
f. Graphics
g. Flash and Splash Pages
h. Frames and Tables
i. Link Popularity
j. Pay For Performance
k. Measuring SEO ROI
l. Starting Your Own SEO Business

3.  On-Page SEO
4.  Blogging SEO
5.  Local SEO
6.  Search Results SEO
7.  Off-Site SEO
8.  Viral SEO
9.  Social SEO

10. Video SEO

11.  Press Release SEO
Bonus – WordPress SEO