Online Marketing & Internet Technologies

Online Marketing, or Internet Marketing, allows you to promote products and services at a lower cost than traditional advertising.

The Online Marketing and Internet Technologies course brings together all the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programs. If you are serious about learning the most effective Internet Marketing Strategies and Techniques from the experienced Internet Marketing Consultant then read on. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (eCRM) systems are also often grouped together under internet marketing.

1.   Why Study this Course?

Studying and gaining this Professional Training Programm in Online Marketing & Internet Technologies qualification will :

  • Keep you at the leading edge with new knowledge and skills in Internet Marketing;
  • Help you to build on your professional development and increase job security in a rapidly changing world of e-business;
  • Help you to extend your marketing knowledge to identify new business opportunities;
  • Learn how to create an Internet Marketing Plan;
  • Provide you with a recognised marketing qualification in e-marketing through the world’s largest organisation of marketing professionals.

2.   Few Benefits for the Companies/ Organisations:

  • gain credibility for your business!
  • quick and easy way to reach new customers!
  • reach people when they are ready to buy!
  • sell more products or services!
  • build a more stable presence online!

3.   Programme Aims and Objectives 

The aim of the course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise e-commerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.

4.   Programme Structure

Each module will be taught using practical case studies in order to ground all theoretical learning in real-life industry examples. The tutor will deliver core demonstrations of relevant digital tools. Students will have the opportunity of implementing and testing concepts and applications in computer labs.

5.   Assessment

To be awarded the Professional Certificate in Online Marketing and Internet Technologies students are required to create and develop a full real time online marketing plan and campaign that involves conceiving, designing, creating, promoting, executing and measuring a successful launch of  an online business, service or product (100%).

6.   Career Progression Opportunities

Participants who complete the course will be able to pursue opportunities in managing online marketing and sales campaigns within client-side marketing organisations, manage large volume ecommerce sites, create and manage digital campaigns within an agency environment, and develop careers in online PR. They will have an expert understanding of how to develop and rollout digital and social media strategies within organisations of all sizes that are aligned with corporate objectives.

7.   Student Profile

Some students have previous marketing experience but wish to upskill and stay abreast of developments in their field of expertise. Many come from medium and large enterprises who are looking to implement strategic digital plans aligned with key business objectives, others come from an agency background and are seeking to develop and understand core strategies for implementing digital campaigns, and finally there tends to be a mix of entrepreneurs and individuals who are looking to either develop new business ideas or make a career switch.

8.   Course Duration

2 (Two) Months to 6 (Six) Month depending on individual progress.

9.   Course Fee

Rs.35,000/- (To Be Paid in Advance)

10.  Course Contents


INTRODUCTION

PHASE I: OPPORTUNITY ANALYSIS

  1. Product/Service Offering
  2. Domain Name
  3. Online Customers
  4. Online Competitors

PHASE II: WEBSITE DEVELOPMENT

  1. Web Site Type
  2. Development Tool
  3. Internet Service Provider (ISP)
  • Evaluation Worksheet
  • Cost Worksheet
  • ISPs for Small Business
  1. Content Design
  2. Design Worksheet
  3. Site Construction

PHASE III & IV: E-MARKETING PROGRAM / IMPLEMENTATION

  1. Objectives & Strategies
  2. Budget
  3. Online Promotion
  • Online Advertising
  • Direct Marketing
  • Sales Promotion/Search Engine
  • Public Relations
  1. Customer Service
  2. Performance Measurement
  3. Implementation

PHASE V: ONLINE EARNING OPPORTUNITIES

  • Building E-store
  • Google Adsense Earning Strategies
  • Online Earnings from Top Affiliate Programs
  • Online Earnings through Product Launches
  • Creating and Selling Websites etc;

PHASE IV: SETTING UP YOUR OWN ONLINE BUSINESS

  1. How to Start Online Business
  2. How to Get Work from Foreign Clients
  3. Where to Find Work Online etc.