Advance Internet Marketing


Advance Program in Internet Marketing

If you are serious about learning the most effective Internet Marketing Strategies and Techniques from the  experienced Internet Marketing Consultant  then read on. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (eCRM) systems are also often grouped together under internet marketing.

Our advance  internet marketing program will give you the information necessary to increase your site’s visibility with search engines and learn how to promote a web site that uses more complex design technologies such as dynamic content, Flash and tables.

This course has been designed for marketing professionals who wish to develop their strategic awareness within both a national and international context. It is also ideal for marketing graduates who wish to begin their careers at a far higher level, or for professionals coming from different industry sectors but with a strong interest in marketing. No matter from which direction you approach it, our Internet Marketing programme is a fast-track to a wealth of career opportunities. It provides the knowledge and skills you need to move directly into outstanding roles, organisations and entrepreneurial ventures.

Self paced 8 Weeks
Any Graduate OR Higher Degree
Working Knowledge of MS Word Net Surfing

Syllabus for the Program

1 = The Fundamentals – Objectives & Target Market
2 = Designing your site to be Search Engine Friendly
3 = Permission Marketing
4 = Advertising with Viral Marketing
5 = Great Content for your website
6 = Role of Landing Page(s)
7 = SE Directory Submission
8 = Generating Traffic thru PPC Campaigns
9 = Email Marketing Techniques
10= Email Marketing
11= Online Advertising
12= Affiliate Marketing
13= Search Engine Marketing
14= Social Media Marketing
15= Viral Marketing
16 = Mobile Marketing
17 = eMarketing Strategies
18 = Traffic through Online Publications
19 = Really Simple Syndication (RSS)
20 = Blog and Wiki
21 = Podcasting and Videocasting
22 = Web Analytics and Conversion Optimization
23 = Website Development using WordPress
24 = Domain and Web Hosting Selection
25 = cPanel Administration
26 = Working as a Freelancer
27 = Project Bidding and Client Intraction etc.

What You Will Learn:

  • Overview of Internet Marketing (IM).
  • How to create effective internet marketing campaigns.
  • How to create effective PPC ads.
  • How to use online advertising.
  • How to set up affiliate marketing.
  • An introduction to Viral Marketing .
  • Online reputation management.
  • How to copy writing online.
  • WebPR.
  • Mobile Marketing.
  • How to set up and start your own internet marketing business.

Who should take this program:

  • Persons who have taken our Search Engine Optimization beginners course and want to expand their knowledge to a more advanced level.
  • Marketing Executives entrusted with the responsibility of developing business for their company’s or client’s products.
  • Webmasters with some knowledge of search engine marketing, wanting to increase traffic to their web sites via search engines.
  • Small business owners with knowledge of online advertisement, wanting to learn how to promote their web site(s) on the search engines.
  • Web site designers wanting to offer advanced search engine marketing services to their clients.
  • Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
  • Persons wanting to learn how to promote web sites for search engines in preparation for starting their own search engine marketing business or applying for a job as an Online marketer or SEM.