Advance Pay per Click


Advance Program in Pay per Click

If you are thinking about running an advertising campaign on the pay-per-click or you want your site to appear in the “Sponsored Matches” at the top of the search results in Google or Yahoo and not sure where to begin or what’s involved? Then our Pay-Per-Click Advertising Starter Course is for you!

Ensure your advertising campaign is designed for success from the very first impression. Our Pay-Per-Click beginners program will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. If you are already familiar with running pay-per-click campaigns, we recommend you take our Pay-Per-Click Basic program.


Self paced 4 weeks
Any Graduate OR Higher Degree
– 2 Assignments – 1 interactive online exam
Syllabus for the Program

1 = An Introduction to Pay Per Click Marketing

2 = Pay Per Click Campaign Preparation

3 = An Introduction to Google AdWords

4 = How to Set Up an AdWords Account

5 = An Introduction to Yahoo! Search Marketing

6 = How to Set Up a Yahoo! Sponsored Search Account

7 = Keyword Research for PPC Campaigns

8 = Ad Copy Creation for PPC Campaigns

9 = Key Elements of a Successful PPC Campaign

10= Regional and Niche Market Targeting

11= Successful PPC Bidding Strategies

12= Click Fraud & Anti-Competitive Practices

13= Landing Page Testing

14 = Monitoring and Tweaking Your Campaigns

What You Will Learn:

  • How to effectively use all the features of your Google AdWords
  • How to effectively use all the features of your Yahoo! Search Marketing
  • How to streamline and tweak your target keyword list.
  • How to optimize your text ads for higher conversions.
  • How to target specific demographic markets via your campaigns.
  • How to create and test successful landing pages
  • How to use tracking URLs within your campaign.
  • How to continuously monitor your ROI
  • How to create customized campaign performance reports

Who should take this program:

  • Those who have taken our Pay Per Click Starter course and want more advanced knowledge in this area of online marketing.
  • Marketing executives responsible for promoting their company’s or clients’ web sites who already have some experience running pay-per-click campaigns.
  • Webmasters or small business owners currently running pay per click campaigns, who want to increase their ad conversion rates and ROI (Return on Investment).
  • SEOs that sell pay-per-click search engine marketing campaigns as part of their product offering, who want to expand their knowledge to a more advanced level.