Advance eMail Marketing


Advance Program in e-Mail Marketing

The course will give practical and hands-on knowledge in the core principles and best practice in email marketing and show how these can be used to achieve effective and successful campaigns.  Email marketing has two great advantages over other marketing vehicles. First, with the self-service tools available, anyone can create and send compelling email newsletters, promotions, announcements or more in hours or days. No agency or production time is required to create and send professional communications. Second, email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”, or to “attend this event”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

Unlike other marketing vehicles, results from email campaigns are easily measured. Results are reported in terms of “opens”, which report how many people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your email, and in a many cases, who actually clicked on those links.

There are Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message while the rest is done for you. It is time to put email marketing to work for your business! To get started, check out the Email Marketing Hints & Tips Archives for tips on everything from creating a subject line, to testing and measuring your success.

The course will suit anyone who has responsibility for delivering effective email marketing campaigns, either directly or by working with a third party. Both those new to email marketing and marketers who feel they could be getting more from their emails will find the course helps them achieve more effective campaigns.

Self paced 4 Weeks
Any Graduate OR Higher Degree
– 2 Assignments – 1 interactive online exam
Syllabus for the Program

1 = An Introduction to e-mail marketing

2 = E-mail marketing fundamentals

3 = E-mail campaign planning

4 = E-mail for customer acquisition

5 = Using e-mail for customer retention

6 = Drafting creative e-mail

7 = E-mail marketing management

8 = E-mail marketing innovation

9 = Email Marketing Tools

10= Email Marketing Program Setup

11= Email list building etc.

Bonus = eMail Marketing Software & Tools

What You Will Learn:

How to effectively use e-mail as a marketing media
How to effectively use softwares and other email marketing tools
How to e-mail marketing campaigns.
How to optimize your email for higher conversions.
How to target specific demographic markets via your campaigns.
How to create and test successful email marketing campaign
How to use pictures in emails.
Plan integrated email campaigns
Devise creative and copy to increase open and click-through rates
Use tests and tracking metrics to improve response
Select email marketing management systems
Source opt-in B2C and B2B lists
Review the latest on ethical and legal constraints
Design an effective e-newsletter
Measure and improve email campaigns
How to continuously monitor your email marketing campaign
How to create SPAM free emails and more….

Who should take this program:

Those who have taken our any of the basic program and want more advanced knowledge in this area of online marketing.
Marketing executives responsible for promoting their company’s or clients’ products or services and web sites who already have some experience in organising marketing campaigns.
Webmasters or small business owners currently running pay per click campaigns, who want to increase their conversion rates and ROI (Return on Investment).
SEOs that sell pay-per-clicks search engine marketing campaigns as part of their product offering, who want to expand their knowledge to a more advanced level.

Benefits for your organisation

The course will give organisations the ability to use email marketing as part of their integrated strategic marketing plan. As well as covering best practice, the course will discuss the legal aspects of email marketing, allowing organisations to adhere to the growing guidelines surrounding spam and data protection.

Benefits for you as an individual

Individuals will leave with a practical knowledge of email marketing best practice and how to deliver an effective campaign. A knowledge of the tools and techniques available and the ability to use these effectively to achieve marketing objectives will be gained through the course.